PricingWorkhorse

Ways to work together.

Work with the studio month to month or by the project. Setting up your brand for AI is available on its own, and included when a partnership begins.

Partnership
From $5k/month
First term
3 months, $15k minimum
Afterward
Month to month, 30 days’ notice
Brand infrastructure
From $7,500
Projects
Priced by scope

Ongoing partnership

$5k/month and up

Start with the work you need now. We agree on monthly priorities and capacity, then work through them together.

  • Brand strategy, identity and voice
  • Website design, changes and publishing
  • Email, newsletters and campaigns
  • Content written in your brand’s voice
  • AI-Native Brand Infrastructure, set up in the first month

Initial three-month commitment. $15k minimum. Month-to-month afterward, with 30 days’ notice to end. When a deadline needs more people or parallel work, we agree on the added fee before it starts.

AI-Native Brand Infrastructure

From $7,500

We set up your voice, design system and assets on the platform and connect them to your team’s Claude or ChatGPT. Drafts are checked against your brand before your team reviews them.

Included in the first month of an ongoing partnership. Two to three weeks for an existing brand.

Defined project

Priced by scope

A brand, website, exhibition or campaign. We agree on the work, fee and schedule before starting, and ongoing support stays optional.

AI-Native Brand Infrastructure02

Your brand, ready for your team’s AI.

Your team already writes with AI. We set up the brand it writes from, and the checks between a draft and anything you publish.

  1. The brand record

    Your voice, design tokens, assets and writing rules, stored on the platform. Your team and its AI tools work from the same source.

  2. Your AI, connected

    Your team signs in from Claude or ChatGPT and works with your brand, pages and site. Each person sees what their seat allows.

  3. Drafts checked

    Copy is checked against your voice and our writing rules, then comes back revised for your team to review.

  4. Corrections kept

    A correction your team makes on a draft waits in a queue, and once someone approves it, every later draft follows it.

From the Workhorse brand record, the same file this site is checked against.
Tone
Direct, Informed, Confident, Plain-spoken, Precise
Rule
Say project, not engagement. 'Engagement' as a synonym for project work is a consultancy tell, as are 'deliverable', 'scope', and 'stakeholder'.
2026-07-30
First review of queued corrections: nine rules added, two contradictions resolved.
Rules
17 in use

Before we start.

What does the monthly fee cover?

The work and capacity we agree on together. We set priorities at the start of each month and agree on what can be finished within it.

Which AI tools does the setup work with?

Claude and ChatGPT connect to the platform today. Your team signs in with its own account, and the brand record stays on the platform.

Do we need a partnership to get the setup?

No. The setup is available on its own from $7,500. A partnership includes it in the first month.

Can we commission one project?

Yes. We quote a brand, website, campaign or other assignment with an agreed fee and schedule.

What happens if we need more capacity?

We revise the monthly fee or quote the added work as a separate project. You see the work and the cost before it starts.

How the work runs.

Strategy and execution share one system, so each project starts from what the last one settled.